Online Focus Group Demonstration
This video is an example of a focus group being run online. It shows the facilitator’s notes before and after the focus group, and a recording of the focus group itself. You can also download the focus group schedule and transcript from the attached files.
The aim of this video is to help demystify the focus group process for those who haven’t conducted one before. This focus group, while a ‘mock’ focus group for teaching purposes, was run like a real abbreviated focus group. The participants knew they were being recorded for teaching purposes, but had not seen the questions before and were answering them as though the focus group was real.
View ‘Online Focus Group Demonstration; directly on Media Hopper Create
This video tutorial created by Dr Jill MacKay, for The University of Edinburgh, is available under a Creative Commons Attribution licence.
